YVS Chowdary has got the track record of exceeding the estimated budget and taking the projects into a risky zone every time. Even after successive flops in the past few years, he hasn't learnt his lessons and this attitude has given a chance for people to poke fun at him yet again.
Apparently, YVS Chowdary who is also producing his upcoming directorial flick 'Rey' which marks the debut of Sai Dharam Tej has invested over Rs 20 crore on the venture.
Trade analysts say, the market of a debutant hero doesn't exceed Rs 12 crore no matter to which filmy family he belongs to! Except for some exceptional cases like Ram Charan who is treated as the replacement of his legendary father, there will not be much change in this figure. Spending Rs 20 crore on Sai Dharam is highly risky as the audience sees him just as one of the family members of Chiranjeevi and he definitely can't enjoy the privileges of Charan.
Apart from delivering decent content, YVS should now do three things right - Solo Release, Participation of all the Mega Heroes in the promotions and Aggressive Marketing. If any of these don't happen, then Mr. Chowdary is in serious trouble.
Apparently, YVS Chowdary who is also producing his upcoming directorial flick 'Rey' which marks the debut of Sai Dharam Tej has invested over Rs 20 crore on the venture.
Trade analysts say, the market of a debutant hero doesn't exceed Rs 12 crore no matter to which filmy family he belongs to! Except for some exceptional cases like Ram Charan who is treated as the replacement of his legendary father, there will not be much change in this figure. Spending Rs 20 crore on Sai Dharam is highly risky as the audience sees him just as one of the family members of Chiranjeevi and he definitely can't enjoy the privileges of Charan.
Apart from delivering decent content, YVS should now do three things right - Solo Release, Participation of all the Mega Heroes in the promotions and Aggressive Marketing. If any of these don't happen, then Mr. Chowdary is in serious trouble.
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